The SEO writer: internet marketing gun for hire

The SEO writer: internet marketing gun for hire
It is surprising how many people are unaware of the SEO writer given how important the job is to advertising success. SEO means Search Engine Optimization and I am still explaining to folks that I meet just what it is and how it is done. This specialized form of writing is basically the creation of quality and readable internet content that is designed to rate highly in a keyword search. The SEO writer is an ad copy writer and researcher. I can't count the number of times relevant keywords and long tail keywords were unanticipated. For the record, long tail keywords are basically phrases that are used in searches, something that SEO must take into account as 2 and 3 word searches are most popular.
In the changing landscape of 21st century marketing the internet has become king. Social networking is the hot new medium to use for spreading the word on all that is consumable. More people use search engines to find local businesses than the Yellow Pages which once reigned supreme when it comes to finding products, retailers and services. Recent studies have shown that 80% of consumers used a search engine versus 55% who had used the phone book at some point. The gap will likely widen as age groups that were adults prior to the internet era grow older and consume less. As those who grew up with the Yellow pages fall out of the consumer mainstream the internet becomes a more and more prominent marketing tool.
Search Engine Optimization has become of paramount importance for a few simple reasons. Most searchers don't look past the first page. If what you have out on the internet doesn't make page one on a relevant keyword search you will miss the vast majority of potential customers. Also of great interest is the recently discovered fact that searchers (i.e. possible customers) give a good deal of trust and respect to the entry that ends up number one on a search. All of this and more has made optimizing placement in a search result a primary adjunct to success in the current business landscape.
Add to this the ever increasing sophistication of search engine algorithms and the obvious need for a niche writer emerges. Gone are the days when simple keyword stuffing could lead to a great search rank. The programmers at Google, Yahoo and Bing have devised ways to place the most relevant articles highest. Latent Semantic Indexing allows a search engine to scan the whole article and tell if it is about Apple the company or apple the food or Apple the child of Gwyneth Paltrow. Such sorting and classifying makes the internet search so useful but also requires certain skills when it comes to writing content. With these updated and constantly evolving standards content is the top priority.
This means finding a hired gun to write articles that get the attention of both readers and search engines. Not just ad writing, not just information dissemination and not just persuasive communication, SEO writing is specific creation all it's own. If you would like to talk SEO or you have some content you need written, feel free to email me- kegill1107@gmail.com. I'd enjoy hearing your thoughts on this new writing form and am always looking for new topics to write about. Happy searching.